Ellis Koenig
Ellis Koenig is:
at home in
Nurnberg, Germany.
Thinking about:
fishes, visible mending,
& the color blue.
Playlist:
︎Amoeba
Do Nothing
︎Teal
Wunderhorse
︎Sweet
Porridge Radio
About
CV
Friends/Family
Ebbs Index
︎︎︎ back to home
︎
the TOTAL
Adidas Weightlifting 2022.
Inspired by gym culture, made for deadlifting.
#actual work
Adidas Specialist Sports.
Summer 2019.
Summer 2019.
Direction: Stanislav Goussev
Design Co-Pilot: Thomas Michel
Development: Alex Bach (Servus!)
Marketing: Lisa Lehmann
Athlete Insights: Sam Loch
Jetzt Kaufen:
Jetzt Kaufen:
https://www.adidas.de/the-total-gewichthebeschuh/GW6354.html
20
May 2023
The TOTAL is a shoe built for serious training.
Inspired by gym culture; ideal for deadlifting.
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Our seasonal theme was a phrase we created; “ROMANTIC GEOMETRIES”.
We felt it captured the attitude in the gym amongst athletes, as well as the attention to detail necessary in the creative process.
Numbers are important in the gym. Millimeters, inches, feet, pounds, kilos. They measure us and our capability. There is pride in mumbers; strength in numbers. Those who are training hard have a specific relationship to these numbers; these geometries.
Sometimes love, sometimes hate.
And it’s the same when creating product. The milimeters are important, and closely tied to performace.
This season, we wanted to lean into that romance.
Here’s the working document!
Captures research, ideation, and the final renders.
︎︎︎︎︎︎
Click through below:
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FUNCTIONAL INGREDIENTS:
With the help of Sam Loch, athlete and scientist, we narrowed in the key functional needs of the tooling and upper.
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MOOD BOARDS:
![contemporary tools; built for purpose]()
![toughened textures; functional finishes]()
![color coded; color coated]()
THE IDEATION:
The biggest challenge was finding the right aesthetic path. athletes are choosing lifestyle silhouettes (chucks, vans, blazers), purpose-built training shoes (metcons, nanos, nobulls), and barefoot-style specialty models (vivobarefoot, notorious, etc.)
We had to find the sweet spot between the classic easy-wearing cues, and full-featured credibility.
This included a lot of mashups!
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THE MAIN IDEA:
We arrived here: a grounded silhouette blending the best of classic Adi cues with credible, performance-driven features!
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at this point in the project, i left the specialist sports team for my next position in running!
thanks to thomas for finishing this one out and making it real!
The TOTAL.
![]()
![]()
![]()
![]()
![]()
![]()
The TOTAL is a shoe built for serious training.
Inspired by gym culture; ideal for deadlifting.
Our seasonal theme was a phrase we created; “ROMANTIC GEOMETRIES”.
We felt it captured the attitude in the gym amongst athletes, as well as the attention to detail necessary in the creative process.
Numbers are important in the gym. Millimeters, inches, feet, pounds, kilos. They measure us and our capability. There is pride in mumbers; strength in numbers. Those who are training hard have a specific relationship to these numbers; these geometries.
Sometimes love, sometimes hate.
And it’s the same when creating product. The milimeters are important, and closely tied to performace.
This season, we wanted to lean into that romance.
Here’s the working document!
Captures research, ideation, and the final renders.
︎︎︎︎︎︎
Click through below:
With the help of Sam Loch, athlete and scientist, we narrowed in the key functional needs of the tooling and upper.
MOOD BOARDS:
THE IDEATION:
The biggest challenge was finding the right aesthetic path. athletes are choosing lifestyle silhouettes (chucks, vans, blazers), purpose-built training shoes (metcons, nanos, nobulls), and barefoot-style specialty models (vivobarefoot, notorious, etc.)
We had to find the sweet spot between the classic easy-wearing cues, and full-featured credibility.
This included a lot of mashups!
THE MAIN IDEA:
We arrived here: a grounded silhouette blending the best of classic Adi cues with credible, performance-driven features!
at this point in the project, i left the specialist sports team for my next position in running!
thanks to thomas for finishing this one out and making it real!
The TOTAL.
