Ellis Koenig
Ellis Koenig is:
at home in
Nurnberg, Germany.
Thinking about:
fishes, visible mending,
& the color blue.
Playlist:
︎Amoeba
Do Nothing
︎Teal
Wunderhorse
︎Sweet
Porridge Radio
About
CV
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Ebbs Index
︎︎︎ back to home
︎
adizero SL
Adidas Adizero SL. All the pep for your training step.
Adidas Running. Spring 2023.
Direction: Falk Bruns
Development: Valentin Perrin
Marketing: Nick Roche
Technical: Niko Baas/Peter Valvidia
Jetzt Kaufen:
https://www.adidas.de/adidas-adizero-sl-laufschuh/GV9095.html
Direction: Falk Bruns
Development: Valentin Perrin
Marketing: Nick Roche
Technical: Niko Baas/Peter Valvidia
Jetzt Kaufen:
https://www.adidas.de/adidas-adizero-sl-laufschuh/GV9095.html
27 May 2023
The Adizero SL was an absolute snack of a project from our SS23 season.
Built for the ambitious runners putting in long training miles; our goal was to create a lightweight, frienldly, everyday runner with a lot of pep in it’s step!
And at an affordable-yet-credible price point, no reason not to buy, available in lots of colors.
MAIN INGREDIENTS!
foam combo - lightsrike 2.0 and lisghtstrike pro. a dynamic duo for the people.
engineered mesh upper - for lightweight, zoned value.
durable rubber - to last you thru that training plan.
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INSPO!
everyday comfort; just as much plushness as needed!
perfs for lightweight, precision, and breathability.
clean & seamless for that distraction-free fit!
Started with the silhouette, exploring simple fit elements and blockings. How much is necessary?
Found an upper mesh with variable perfs, offers functional zones and interesting depth!
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when it came to the tooling, the adizero treatment calls for fast, planar, speedy surfaces.
i started with lateral view sketches, and sharpened as i went. 🔪🔪🔪
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at this point we recieved our first samples!
continued to refine...
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i really loved working on this kind of brief; and the triad vibes were great!
thanks to the whole team! cheers to the hobbits.
The Adizero SL was an absolute snack of a project from our SS23 season.
Built for the ambitious runners putting in long training miles; our goal was to create a lightweight, frienldly, everyday runner with a lot of pep in it’s step!
And at an affordable-yet-credible price point, no reason not to buy, available in lots of colors.
MAIN INGREDIENTS!
foam combo - lightsrike 2.0 and lisghtstrike pro. a dynamic duo for the people.
engineered mesh upper - for lightweight, zoned value.
durable rubber - to last you thru that training plan.
everyday comfort; just as much plushness as needed!
perfs for lightweight, precision, and breathability.
clean & seamless for that distraction-free fit!
Started with the silhouette, exploring simple fit elements and blockings. How much is necessary?
Found an upper mesh with variable perfs, offers functional zones and interesting depth!
when it came to the tooling, the adizero treatment calls for fast, planar, speedy surfaces.
i started with lateral view sketches, and sharpened as i went. 🔪🔪🔪
at this point we recieved our first samples!
continued to refine...
i really loved working on this kind of brief; and the triad vibes were great!
thanks to the whole team! cheers to the hobbits.